An enduring symbol of transformation, the Bvlgari Serpenti collection captures the serpent’s hypnotic beauty through the art of Italian jewellery and watchmaking. First introduced in 1948, Serpenti reimagined the traditional wristwatch with a distinctive coiling bracelet crafted using Bvlgari’s Tubogas technique.

Over the decades, the collection has evolved through sculptural forms, precious materials and intricate detailing, while remaining unmistakably Serpenti. More than a timepiece, each creation embodies the Maison’s fascination with Roman heritage, artistic expression and the powerful symbolism of the serpent.