Rooted in the grandeur of ancient Rome, the Bvlgari Bvlgari collection is recognised for its unmistakable double-logo bezel, inspired by the inscriptions found on Roman imperial coins. The design originated in 1975 with the Bvlgari Roma watch, before evolving into the Bvlgari Bvlgari collection in 1977.

By transforming the Maison’s name into an integral design feature, Bvlgari created a watchmaking icon that challenged convention. With its clean lines, distinctive circular case and enduring aesthetic, the collection continues to celebrate the relationship between Roman heritage and contemporary Italian design.