Founded in 1860 in Sonvilier by Louis-Ulysse Chopard, the Company was acquired in 1963 by the  Scheufele family who passed on from one generation to the next Chopard’s identity.

It is its unique Family Spirit that differentiates the brand in the world of High Jewellery and High Watchmaking.

Audacity and creativity are the sources of Chopard’s innovation and originality and together with the Maison’s independence, they have guided its development strategy since its founding.


Chopard conveys a unique emotional dimension through the spirit of the Maison itself as well as in its precious objects. Pleasure and Joie de Vivre are an inherent part of the Maison and ensure that Chopard creations consistently radiate positive energy, thus accompanying customers in the finest moments of their lives.


For Chopard, genuine luxury is synonymous with Ethics as well as with environmental and social responsibility. The Maison adopts an ethical approach to its activities that involves controlling the origin of the raw materials it uses as well as production methods

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